Durable

Durable is an all-in-one AI website and business builder aimed at solo operators and small service businesses — coaches, cleaners, landscapers, handymen, photographers, car detailers and small agencies. You answer a few questions about the business and it generates a complete, mobile-ready website, which you then edit by asking the built-in AI or through the editor.

What it includes

• AI website builder. Generated pages with secure hosting, unlimited traffic, custom forms, analytics and a free *.durable.site subdomain; paid plans connect your own domain or register one, and can add custom code.
• SEO and GEO. Optimised metadata, structured data, sitemaps and a Google Business Profile connection, aimed at showing up both in Google and in AI assistants such as ChatGPT.
• Bookings and CRM. Customers book services from the site, synced to your calendar, and form leads land in a built-in CRM.
• AI agents and studio. An always-on assistant answers business questions, writes blog and social posts, researches competitors, asks customers for reviews and generates on-brand images and logos.
• Durable Money. A newer business account for getting paid, paying bills and issuing team cards.

Pricing

Free gives a private website preview, 300 AI credits and a CRM for up to 10 customers. Launch is $25 a month ($22 billed yearly) with a custom domain, advanced SEO and GEO, unlimited bookings and 1,000 AI credits a month. Grow is $49 a month ($41 billed yearly) with unlimited team members, automatic site translation, 1:1 onboarding and 5,000 AI credits a month.

Who it's for

Owners of local and service businesses who want a credible site and the basic growth tools in one place without hiring a designer or stitching together separate booking, CRM and SEO products. Teams that need deep design control or complex e-commerce are better served by a general-purpose site builder.