Wix AI

What it is

Wix AI is the set of AI tools inside the Wix website builder. At the centre is Wix Harmony, the AI website builder Wix announced in January 2026. It combines prompt-based generation (what Wix calls vibe coding) with the drag-and-drop editor. Inside the editor, Aria is an AI agent that takes requests in plain language. Wix also runs agents for marketing and customer messages, and offers AI generators across its business tools.

Key features

• Prompt to site: describe the business and the style you want, and Harmony generates a site with pages, copy, images and a brand kit. Business features such as a store, booking or a blog come already connected.
• Aria: handles requests from small edits, like changing the colour palette, to redesigning a page or adding commerce. It also explains how things work and flags issues. Wix says Aria's edits stay isolated, so changing one section does not break others. You can switch to manual editing at any point.
• Page, section and element generation: create a page, a section or a custom component from a description.
• Other Wix agents: Kleo drafts social posts, runs email campaigns and works on SEO, with your approval. Juno prioritises incoming messages and drafts replies. Omni automates custom multi-step business workflows.
• Generators: AI image creator, image extension and enhancement, AI text, product descriptions, full blog posts with images and SEO meta tags, email campaigns, social captions, Google Ads copy, page meta tags and short video trailers.
• For visitors and search: AI Site Chat answers visitor questions from your business information. The AI Visibility Overview tracks how often your site is mentioned in LLMs such as ChatGPT and Gemini.

Who it's for

Small businesses, freelancers and creators who want a working business website (store, bookings, blog) without hiring a designer, and who want to keep editing it by hand afterwards.

Pricing

Building a site with AI is free, with no credit card needed. A Premium plan is required to connect a custom domain, accept online payments or unlock more features. The Premium plans are Light, Core, Business and Business Elite, sold as yearly subscriptions. In October 2026 Wix's plans page showed prices that vary by location, so check wix.com/plans for your region. The plans page lists AI creation tools under features included in all plans and does not publish per-plan AI usage limits.