Clarify

Clarify is a CRM built on the premise that reps should not be the data-entry layer. Where a traditional CRM is an empty database somebody has to keep current, Clarify captures emails, calls and meetings automatically and keeps records, deal stages and opportunities updated from that activity rather than from manual logging.

Agents, not just fields. The product ships a personal sales agent — Rep — that handles meeting preparation, call summaries and follow-ups, alongside agents for prospecting, research and outreach. Lead Finder and Campaigns cover the top of the funnel, and native enrichment fills in company and contact data without a separate vendor.

Self-configuring by design. Fields configure themselves using AI, which is Clarify's answer to the usual CRM failure mode: a months-long implementation project followed by a schema nobody maintains. Deal stages advance and opportunities surface automatically from captured activity.

Pricing. A genuinely free tier gives 1,000 credits a month, unlimited seats, 20,000 records and one active campaign with no card required. Starter at $50/month raises that to 5,000 credits, advanced enrichment across 250,000 records, five active campaigns and chat and email support. Growth, from $1,000/month, adds 100,000 credits, unlimited records, workflow automation, SAML SSO and a dedicated success manager. Unlimited seats on the lower tiers is unusual in this category, where per-seat pricing is the norm.

Who it suits. Revenue teams that want pipeline hygiene without the administrative tax — and small teams in particular, since the free tier is usable rather than a trial. Made by Clarify Inc.