Clara

Clara is an AI sales development rep that lives on your website and replaces the "request a demo" form with a conversation. A visitor clicks, and a video agent appears and talks to them in real time — asking what they are trying to do, sizing up the account, walking through the parts of the product that match their role and industry, answering objections, and putting a meeting on a calendar before the interest cools off. The pitch is that the highest-intent moment in a B2B funnel is the thirty seconds after someone lands on the pricing page, and a form throws that moment away.

What it actually does. Clara is trained on your own material — product docs, pitch decks, FAQs and existing sales content — so its answers track your product rather than generic marketing language. It runs adaptive product walkthroughs (it can drive a live dashboard while narrating), qualifies leads against your criteria before a human is ever involved, and hands off to a person over Slack or Teams when a prospect is worth talking to directly. It works around the clock and across major languages, and it writes back into the CRM so pipeline stays current without a rep logging activity by hand.

Who makes it, and what it costs. Clara is built by TruGen AI. The company lists a free Starter tier at 10 buyer conversations a month for sites under 10K monthly visitors; Pay as You Go at $299/month including 300 conversations with $1 per additional conversation, aimed at the 10K–100K visitor range; and a custom Enterprise tier with unlimited conversations, white-labelling, custom development and dedicated deployments. TruGen lists SOC 2 Type II, GDPR, HIPAA and ISO 27001 compliance and names enterprise customers including Emory, Geico, SoFi and AbbVie — worth checking against your own procurement bar, as with any vendor-published claim.

Worth knowing. This is a synthetic video persona, not a human; how your buyers react to being greeted by an AI avatar varies a lot by market, and it is the thing to pilot before rolling it out on a primary landing page.