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Meta Ads MCP

Meta Ads MCP

by Meta
Released
Docs
Payments & Commerce

Summary

Meta's hosted MCP server for Facebook and Instagram advertising: reporting, campaign and creative writes, catalogues, signal health and lift studies.

Features

  • Hosted by Meta at https://mcp.facebook.com/ads — nothing to install
  • Campaign, ad set and ad creation and editing
  • Detailed performance reporting and breakdowns
  • Product catalogue creation, data management and troubleshooting
  • Signal health and conversion-quality insights
  • A/B tests and conversion lift studies
  • Ads Manager activity log and Business Help Center search
  • Permission-scoped: bounded by the authenticating account's access

Installation

Set up this MCP server in your favorite AI agent — copy a ready-made configuration below.

Any MCP-compatible agent

Most agents (Claude, Cursor, Windsurf, VS Code, and more) read a standard mcpServers configuration.

  1. Open your agent's MCP configuration file.
  2. Merge the snippet below into it.
  3. Restart the agent — the "Meta Ads MCP" tools will be available.
{
  "mcpServers": {
    "meta-ads-mcp": {
      "command": "claude",
      "args": [
        "mcp",
        "add",
        "meta-ads",
        "https://mcp.facebook.com/ads",
        "--transport",
        "http"
      ]
    }
  }
}

Description

Meta hosts this MCP server itself at https://mcp.facebook.com/ads, so there is
nothing to install — any MCP-capable client points at the URL and authenticates. It is the official
route for driving Meta Ads Manager work from an AI assistant rather than clicking through the UI or
writing against the Marketing API directly.

What it covers, grouped roughly as Meta documents it:

  • Reporting — pull detailed performance breakdowns to understand how campaigns are doing.
  • Campaign management — create and modify ads, ad sets and campaigns.
  • Catalogues — create catalogues, manage product data and troubleshoot feed problems.
  • Signal health — monitor the quality of the conversion signals your ads depend on.
  • Support search — query Meta Business Help Center articles from inside the same session.
  • Experiments — set up and read A/B tests and conversion lift studies.
  • Activity log — the same campaign change history Ads Manager shows.

Who it is for. Two audiences with the same endpoint: advertisers who would rather manage
campaigns in a chat window, and developers who need structured, permission-scoped API access for
programmatic ad workflows. Access is bounded by the permissions on the account that authenticates,
so an agent cannot reach further than the person running it.

Connection requirements and the authentication flow are documented in Meta's "Get started" guide for
the server.

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