Gong

Gong captures customer-facing conversations across calls, email, and meetings, and analyses them to tell revenue teams what is actually happening in their pipeline rather than what the CRM says.

What it delivers

• Conversation intelligence. Every call is recorded, transcribed, and analysed for topics, competitor mentions, pricing discussion, objections, and next steps.
• Deal intelligence. Deals are scored on real signals — engagement, stakeholder coverage, momentum — which surfaces the ones quietly dying while still marked "commit."
• Forecasting built on activity rather than optimism.
• Coaching. Managers see talk ratios, question rates, and where reps lose control of a call, with the specific moments to review.
• Market intelligence. Aggregated mentions of competitors and objections across all conversations show how the market is shifting.
• Gong Engage for orchestrating the outreach itself.

Who buys it

Mid-market and enterprise sales organisations, where the value is proportional to the number of reps and the cost of a missed quarter. Pricing is per seat plus a platform fee, quoted rather than published. Implementation involves CRM and conferencing integration and, importantly, a conversation with legal about call recording consent.