Fotor

Fotor is a long-running photo editing suite that has rebuilt itself around AI tooling, available in the browser and as native iOS and Android apps. It covers the everyday retouching jobs most people actually need — one-click background removal, a magic eraser for unwanted objects and people, an enhancer that sharpens blurry or low-resolution shots, and an upscaler — alongside generative features such as text-to-image, image-to-image, AI headshots, face swap and AI replace.

What separates it from a plain editor is the commerce-oriented layer built on top. Fotor's product-visual tools generate complete sets of listing images sized for e-commerce marketplaces, turn raw product photos into studio-style shots, and stand in AI-generated models where a photoshoot would otherwise be needed. A conversational AI agent sits across the whole workflow, so edits can be requested in plain language or by voice rather than by hunting through tool panels, and a link-to-video feature turns a single product URL into short video ads for social channels.

Who it suits. Solo sellers, social media managers and small marketing teams who need a steady flow of on-brand visuals without a designer, plus casual users who just want a fast background remover or photo enhancer.

Pricing. Free forever on the Basic tier, which includes a limited monthly credit allowance, one concurrent generation, 512MB of cloud storage with device sync, and 50 AI-agent chats — but exports carry a watermark. Paid Pro, Pro+ and Max tiers lift the credit allowance and raise concurrent generations to 10, 30 and 50 respectively, and remove the watermark.

Worth knowing. Generative work is metered in credits rather than being unlimited on any tier, and the free plan's watermark makes it a trial rather than a usable free tool for published work. The iOS app requires iOS 13 or later and holds a 4.7-star average across roughly 42,000 ratings.