Picsart

Picsart is a consumer creative suite that has spent the last few years rebuilding itself around generative AI. What began as a mobile photo editor now spans image editing, video editing, and design across iOS, Android and the browser, with the same projects and brand kits following you between them.

The everyday toolkit is the part most people arrive for: a one-tap Background Remover, an Object Remover for erasing people and clutter out of a shot, retouch and face-reshape controls, filters and effects, a collage maker, a text editor with hundreds of fonts, and a sticker library the company puts at 60M+ items. Templates cover the formats small businesses actually ship — social posts, stories, thumbnails, product shots.

The generative layer sits on top of that. Picsart bundles an AI image generator, an AI video generator and image-to-video tools, AI avatars and AI try-on for apparel, plus a Gen AI Studio and an "AI Playground" for experimenting with models directly. The paid tiers advertise access to 140+ third-party image, video and audio models rather than a single in-house one, which is the practical difference from single-model art apps: you pick the model that suits the shot instead of taking whatever the vendor trained.

Pricing is freemium. The free tier covers core editing with watermark-free export on most tools. Picsart Pro runs $15/month ($10.50 on promotion) and adds the full editing feature set, unlimited generations with Flex.2 Klein, 100 GB of cloud storage, bulk editing up to 50 images and 15+ creative AI agents. Picsart Ultra is $47/month ($37.50 promotional) for roughly 5x the usage, the 140+ model catalogue, 300 GB per seat, bulk editing to 100 images and team seats. Both paid tiers expose Picsart through MCP, so Claude Code, Cursor and ChatGPT can drive edits programmatically.

Best for solo creators, social media managers and small brands who want one subscription covering photo, video and design work rather than stitching together a generator, an editor and a stock library. The iOS app is rated 4.7 from over a million reviews and is localised into 30 languages.