Jacquard

What Jacquard is

Jacquard is the company and platform formerly known as Phrasee, which rebranded in June 2024. It started out generating email subject lines with language models trained on campaign results, years before general-purpose LLMs, and has grown into what it now calls an "agentic creative intelligence layer": software that writes, scores and optimises an enterprise brand's marketing copy across email, SMS, push notifications, in-app messages, paid social and web.

How it works

Jacquard layers three kinds of model:

• A global model trained on roughly a decade of real campaign results, used to predict which line will perform before the first send.
• A brand model that learns one company's own history: its voice, what the team approves and rejects, its compliance limits and how each touchpoint has performed.
• A per-customer model, unlocked when a brand shares customer attributes, which personalises the whole message from subject line to call to action.

Four agents put those models to work. A performance agent watches sends and looks for the next lift; a compliance agent checks copy against disclaimers, claims, opt-out and regional rules before it ships; a brand agent enforces voice and guardrails at generation time; and an orchestration agent, Jacq, runs the other three and brings the result to the marketing team for one-click sign-off. The working loop is write, score, send, learn: Jacquard generates many options from one brief, ranks them by predicted performance, swaps in winners once a campaign is live and feeds the outcomes back into the next one.

Who it is for

Jacquard is built for enterprise CRM and lifecycle marketing teams that send high volumes of email, SMS and push and need every message to stay on-brand and compliant. The company cites retail, travel and financial brands among its customers and says the platform sends more than 30 million messages a week. It is not a general-purpose writing assistant for individuals.

Pricing

There is no public price list or self-serve plan. Access is sold through a sales-led demo, with pricing agreed per contract. The website offers a free brand analyser as a way to try the approach before talking to sales.