Summary
AI orchestrator agent for e-commerce — states a goal, dispatches specialist sub-agents, and returns finished work for approval.
Screenshots
Description
Athena is Shoplazza's orchestrator agent for an entire commerce stack. You describe a goal in one conversation; Athena breaks it down, dispatches specialist sub-agents, and brings back finished work for your approval.
Six specialists behind one conversation
AI Store Builder designs pages, writes copy, and fixes technical SEO. LazzaStudio turns a plain product photo into on-brand imagery, including multi-angle and model shots. AdValet tests ad creatives, kills the losers, and shifts budget toward winners inside a cap you set. Shoplazza Payments retries declined charges and recovers failed orders. Loyalty & Push runs win-back and repeat-purchase campaigns. Fulfillment by Shoplazza handles routing, tracking, and shipping.
Day-to-day operations, not just setup
Beyond generating a launch-ready storefront with pages, products, and localized copy, Athena handles the recurring work: bulk product creation from a spreadsheet with generated titles, descriptions, and suggested prices; discount-code campaigns with usage limits and conditions; shipping configuration; and ad launches across Google, Meta, and TikTok. Ask how the store is doing and it answers with charts, findings, and specific recommendations.
Preview before anything changes
Speed from the agent, control with you: every consequential action is previewed in full before it runs. You confirm, then it executes — nothing goes live without sign-off.
Pricing
You can describe your business and preview a generated storefront with no account and no card, but there is no permanently free tier for a live store. Basic is $39 per month with a 2% transaction fee and 3 staff seats, Advanced is $105 with 1% and 5 seats, and Pro is $399 with 0.5%, 15 seats, B2B wholesale, and Avalara automated tax; annual billing takes 25% off. All tiers include the full Athena feature set, unlimited product listings, up to 50 markets in one store, 180+ payment methods, and a free migration plugin from Shopify. Athena launched on Product Hunt on July 26, 2026, finishing second for the day.
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